I am writing this in an Apple conference room in Cupertino, California as I await a transfer to San Jose airport. The past four days have been exhilarating to say the least. I’d even be so bold as to say it’s been the best PLD experience I’ve ever had. I am very grateful to be invited by Apple and SSAT to be a part it. It’s not every day you get invited to spend a week behind the curtain with Apple at their HQ.
As I await the long flight home, I’m trying to use this time to reflect and make sense of all that I’ve seen. My head is spinning.
Further, more in-depth posts will follow. Such as how impressive an organisation Apple are when you get to the core. It’s been such a privilege to be allowed behind the curtain and go places very few have been. To have walked the same corridors as Steve Jobs and to maybe have sat in a room where his team of ultimate disruptors changed our perceptions of everything, is very humbling.
For now though, three things that have really hit home for me:
1. Apple are not a company that sells tech. Instead they exist to make us think differently about what we perceive education to be. Technology is merely a means to that end. One particular comment from one of the Austin store retail managers stands out for me: ‘What we do as employees of Apple we do first for ourselves and then for the world. Our soul is our people … people who shine a spotlight on you to stand outside it.’
2. Education in England is exceptional. What we are currently doing in our schools in terms of student collaboration, innovation and creativity is top drawer. When you have the privilege to visit other high-performing schools in other countries, it reaffirms your faith in all that you believe in and that as a profession we are well ahead of the game.
3. Culture is king. And at the heart of any successful culture is simplicity. We are all guilty of over-complicating things. If we want to tell our story in a way that is compelling, engaging and authentic, then we need to strip it right back. Always begin with the ‘why’. Everything else then falls into place.
It’s been an absolute honour and privilege to learn with so many inspiring colleagues who themselves are all facing the same challenges back in their schools. But the schools and communities they serve are in safe hands because I’ve seen first hand – up close and personal – how passion stokes the fire in their bellies.
I’m looking forward to spreading a bit of that warmth around my own colleagues on my return. For now though, I’ll spend the flight home mulling over even more how I intend to change the world.